FORTEC GRAB HANDLE PACKAGE

Packaging design using both sides of a box to design and create a single image. The original item was an existing product which allowed Fortec to private label. I supplied the Manufacturer with a clean vector logo to have embroidered onto the handle. From here they provided the specs of the physical box which gave me the measurements so I could layout a concept in. Adobe Illustrator. I did not have any photos of the embroidered Fortec logo so I had to photoshop it to give it a realistic embroidered impression. I decided to put in a desert image. The image of the damaged F3 jeep on the box may seem strange but it ties into a catalog editorial story in the printed catalog where the Jeep was flipped and rebuilt and how sometimes you need something to hold onto when you're on the trails. One side of the box shows the wrecked F3 and the other box show the version rebuilt. When the boxes are together they form a complete Jeep Wrangler.