Fortec JEEP JK CATALOG

I designed my first Jeep Wrangler aftermarket catalog in 2007. The company wanted to distrubute the catalogs directly to Jeep drivers through the mail and by placing the catalogs directly on the windsheilds of the Jeeps. The prices and content changed alot so i updated it just about every year. The catalogs consisted of hundreds of pages packed with the top products, and sprinkled with some light editorial.

The partners decided the different categories of products and set the prices. I started by laying out a very rough file structure and based on the model numbers provided and attempt to collect images and text from each of the manufacturers. If I cannot get quality information and photos from the manufacturer I have to search the web and photograph, edit, and sometimes create my own product images to fit the desired page layout design.

The catalog pages are usually a spread so I design with the entire 11 x 17 space in mind. The catalog project can take a moment from collection to the finished printed product which means the prices can change from the over 200+ manufacturers. To solve this problem I create date merge fields that can handle incoming Microsoft Excel spreadsheets. This allows all the prices to be changed By the partners and uploaded to replace the prices in the catalog.

A catalog of this size is roughly $50K printed. The data collection, photography, image editing and design time cost are less than 10% of the overall cost with the bulk of the cost being in the printing of 10K to 15K copies.